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November 2, 2009
PLEXTALK and ReadHowYouWant Launch Monthly Giveaway of Literary Classics in DAISY for Visually Impaired Readers.

FOR IMMEDIATE RELEASE

Contact:

Bradi Grebien-Samkow: bradi@readhowyouwant.com 971-340-9853 Deana Valdez: dvaldez@shinano.comv 310-693-7629
Sydney, Australia, November 2, 2009†PLEXTALK, the producer of the PLEXTALK Pocket and other digital talking book players, and digital accessible publishing innovator ReadHowYouWant are partnering to help visually impaired readers discover literary classics in a convenient format that works for them. Beginning in November, each month readers will be able to go to the PLEXTALK website, www.plextalk.com to download five free titles from ReadHowYouWant’s Classics collection. November’s selected Classics titles are The Art of War by Sun Tzu, The Hound of the Baskervilles by Arthur Conan Doyle, The Secret Agent by Joseph Conrad, The Great Gatsby by F. Scott Fitzgerald, The Wonderful Wizard of Oz Herbert George Wells. “We are very pleased to be able to partner with ReadHowYouWant,” said Deana Valdez, Sales and Marketing Manager for PLEXTALK North America. “Through our PLEXTALK Pocket partnership with ReadHowYouWant, we are able to offer even greater access to and increased mobility for reading thousands of books available for download from ReadHowYouWant’s extensive library.” ReadHowYouWant will be demoing the PLEXTALK Pocket DAISY reading device at book industry events such as the Frankfurt Book Fair, the London Book Fair, and Book Expo America. Similarly, PLEXTALK will present DAISY files from ReadHowYouWant’s collection on their players at technology industry shows, including ATIA (Assistive Technologies Industry Association) conferences. “We are delighted to be partnering with PLEXTALK. The monthly giveaway program of ReadHowYouWant titles at the PLEXTALK website furthers our mission to make more content accessible and easily available to all kinds of readers,” says Tricia Roth, CEO of ReadHowYouWant. Readers looking for more great books can go to www.readhowyouwant where they will find over 2,000 titles from in the Classics Library in DAISY 2.02 and NISO/2005 formats, as well as synthesized audio MP3 books for $9.99 each. In addition, ReadHowYouWant offers thousands of classic and bestselling titles in downloadable ASCII and Visual braille book files for $4.99 and $9.99. Visit www.readhowyouwant.com/braille for a complete list of titles available in braille, DAISY, and audio.

About Shinano Kenshi Co., Shinano Kenshi Corporation & PLEXTALK

Shinano Kenshi Co. Ltd. is responsible for the development and manufacture of digital talking book players and other products sold under the brand name of PLEXTALK. Shanano and PLEXTALK assistive products are created to improve the quality of life, self-reliance and independence of their users. Shinano Kenshi Corporation is the North American subsidiary of Shinano Kenshi Co., Ltd.

About ReadHowYouWant

ReadHowYouWant Pty Ltd and its R&D parent company, Accessible Publishing Systems Pty Ltd are both Sydney, Australia-based privately held companies founded in 2004 by electronic publishing pioneers Christopher Stephen and Greg Duncan. When Chris’s sister, who suffers from MS, developed difficulty reading, they began experimenting to determine whether people with reading difficulties could benefit from changing the text format. After more than four years of testing, ReadHowYouWant has successfully developed award-winning conversion technology that reformats existing books into the widest selection of on-demand, alternative format editions on the market today. Each edition has been optimized for maximum readability. The company’s goals are to make reading easier and more enjoyable by delivering formats that suit the reader and to give people with reading difficulties access to books in the formats of their choice†at an affordable price, and as soon as the book is published. For more information visit www.readhowyouwant.com.

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